Science Museum
We began the process by speaking with the client and highlighting the key aims, USP’s and experience that the museum wanted to offer.
Initial ideas
We decided to start the process by separately coming up with different initial ideas based upon the key aims of the museum.
We wrote our own brand proposition and found that the key purpose of the museum was science discovery.
Alternative design
As an alternative design we pitch multiple ideas to the client, one being DOC. DOC should for discover ocean Christchurch and was a metaphor of the museum being somewhere individuals could stop and load up on information.
We also felt this continuous line could be used throughout the branding to represent a wave.
Development
After the pitch we decided to go with the Ninety five as it had a strong name which we felt best represented the brand proposition.
We experimented with the icon the ‘percentage’ and the use of water in the negative space. This helped us come to our final outcome.
