This project is a packaging, advertising and concept project. The concept was the outcome of my final university project for the self initiated brief.
Ungry Supermarket
As part of the self initiated brief I explored the inaccessibility of food nutrition in current everyday packaging.
This enabled me to create a shopping experience ‘ungry’ that guides the consumer through the sugar content on food products for the most important meal of the day: breakfast.
Brand identity.
The installation will be a ‘concept shop’ in a disused building; with aim of mimicking a real shop tackling the issue at the point of purchase. The supermarket will instead use spoof brands which highlight the high amounts of sugar in popular breakfast items.
Consumers will be able to pick up each item and scan the QR code, which will enable the consumer to understand the nutritional information.
The brand uses bright retro colours with illustrative characters incorporating human form to reflect the cooperations which hide behind them.
Brand in context
The advertising will use primariliy green and orange colours for brand recognisability as well as the supermarket brand logo ‘ungry’.
The stickers will also be used throughout the advertising to signify the brand’s rebellious attitude and the premise of the shop.
Social media
Ungry will also use instagram to advertise the space so that it can gain attention from potential visitors.
The copy will highlight the brand’s play on words which is used to make the nutritional information both understandable and memorable.
