Nursery Toy packaging

The redesign of John Lewis Nursery Toy packaging required a new pattern which would be engaging to both parents and children.

Inspired by children’s blocks, the geometric pattern created an abstract approach to children’s play. Using colours inspired by the soft tones of the products.

As part of this brief I attended two of the shoot days to help with layouts of the photography on the packaging, and in order to hand over to artwork I created a full set of guidelines in order to illustrate the correct use of the pattern and iconography.